20+ social media management tools for creators + businesses of all sizes

In order to add depth to your monitoring, you should compare yourself to the competition. For example, in terms of follower growth, engagement, or efficiency of social media investments. Excellent customer service on social media is key to acquiring and retaining a loyal, engaged audience. To find out how effective your influencer collaboration is, you need to closely monitor your performance throughout the campaign. Additionally, thanks to the visual layout of the calendar, you will be able to get an instant overview of your social media content. Obviously, you don’t want to put out too little and disappear from your audiences' newsfeed or publish too much and appear like spam.

The asset history can get you up to speed on how and when your team has edited or used each photo and video. When you publish curated content, add Instagram Manager your brand’s two cents in the caption to keep the conversation going. Although stories automatically get archived after 24 hours, keep in mind that you can always highlight them permanently.

When you share user-generated content, tag the original creator to give full credit. Select channels also offer live shopping events, allowing brands to promote products while offering behind-the-scenes looks or even answering questions from viewers. To create the right kinds of images for your brand, work with your design team to develop an aesthetic for your brand. The look of your photos and graphics (from color schemes to set styles) should be an extension of your brand. Project management systemsto tackle campaigns and keep your team on the same page, project management systems are essential.

Also, consider using agorapulse’s shared calendar to make collaboration with your clients about social media content much easier, more visible, and less of a hassle. With shared calendars, you can share drafts with everyone on your clients’ teams, even if they don’t have a seat in your agorapulse plan. Whether you manage accounts for a single business or for multiple clients, social media reporting can be time-consuming. Fortunately, agorapulse can make the process easier and more effective.

With its google analytics integration, it takes things up a notch for even more detailed insights. Additionally, users can build custom reports based on specific kpis and easily export them in various formats for easy sharing with stakeholders. Then there’s gathering all the data and metrics in one place and translating them into lay language without omitting nuance and complexity.